Soman Awan

The work

Product work

Partner platform delivery at a licensed broker, and the AI learning product I build solo.

Partner and IB work

Two professionals sketching a partner journey on a whiteboard
Current

Partner platform build-out

Leading the partner platform build-out at a licensed UAE broker.

30in-depth interviews389coded excerpts
Vendor selected, integration underway
Role
Programme lead
AS-IS manual onboarding · opaque tracking · slow payouts Scattered signup Manual tracking Opaque commissions No partner view TO-BE 1 2 3 4 5 6 Discoverone landing Evaluateclear economics Onboardguided KYC Refertracked links Earntransparent payouts Growtiered growth self-serve onboarding · live dashboards · scheduled payouts

Product research and metrics

A wall calendar with quarterly markers and a clipboard of survey sheets
Product research

Customer journey survey

One survey mapped how the category's customers actually move, end to end.

1,200+respondents
What I did
Wrote the instrument, fielded it, ran the analysis
Used for
Product and journey decisions across the funnel
A ranked stack of card options laid out in two tiers
Product research

Premium clients study

A study on which services and partners belong in a premium tier.

~1,100respondents
What I did
Designed the instrument, fielded it, ranked the service and partner options
Used for
The premium tier's benefit set and partner shortlist
Product research

One funnel definition across markets

Segments and markets became comparable once every market counted the funnel the same way.

One funnel, visits through activations

~350KVisits analyzedacross 9 regions
~130KApp installssame period
What I did
Cleaned the attribution export and rebuilt one funnel, visits through activations
Then
Compared earning creator segments against the rest

The AI product

A stacked document tray
SeekOnSolo build

An AI learning product I build solo

One product, built end to end, from the data layer to the app.

Mine
The warehouse, the pipelines, the content gates, the app
Status
In build